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Impact of Product Criticality, Brand Attitude and Sales Force Recommendations on Retailers Purchasing Decisions in ConsumerElectronic Retail

  • Coverage

    National

  • Type

    Non-Indexed

  • Published

  • Publisher

    J. of Management& Commerce

    Pages 31-34

  • Cite As

    Bhargavi,M. (2016)Impact of Product Criticality, Brand Attitude and Sales Force Recommendations on Retailers Purchasing Decisions in ConsumerElectronic Retail,J. of Management& Commerce, 2(2), pp. 31 – 34.