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A Cursory Content Study of Indian Wine Label vis-à-vis New World Wine Label to Enhance Impulse Buying Among Novice Wine Consumers, Asia-Pacific Journal of Innovation in Hospitality and Tourism, Vol. 08

  • Coverage

    International

  • Type

    Indexed

  • Published

  • Publisher

    7thAsia Euro Conference 2018: Tourism, Hospitality & Gastronomy Special Issue 2019

    Pages 37-62

  • Cite As

    Thashneem Thaqseen Bhanu, M.and Jaykumar, V.(2019) A Cursory Content Study of Indian Wine Label vis-à-vis New World Wine Label to Enhance Impulse Buying Among Novice Wine Consumers, Asia-Pacific Journal of Innovation in Hospitality and Tourism, Vol. 08, 7thAsia Euro Conference 2018: Tourism, Hospitality & Gastronomy Special Issue 2019, pp. 37 – 62.