University Home
Ramaiah University of Applied Sciences Home Research

Marketing Strategies for Competitive Advantages: Structural Equation Modelling Approach on Agricultural Industry in South India

  • Coverage

    International

  • Type

    Indexed

  • Published

  • Publisher

    International J. of Business Excellence

    Pages 225-239

  • Cite As

    Devakumar,G. and Barani, G.(2016) Marketing Strategies for Competitive Advantages: Structural Equation Modelling Approach on Agricultural Industry in South India, International J. of Business Excellence, 9(2), pp.225 – 239.