Business Models


A business model describes the rationale of how an organisation creates, delivers, and captures value, in economic, social, cultural or other contexts. The process of the construction and modification of a business model is also called business model innovation, and forms a part of business strategy.

A good business model uses its resources to improve its market position, adding new products, features and customers or expanding into new applications. However, sometimes, it may be difficult to maintain a market position. A red flag that can indicate this is when only two or three major customers buy most of your product.

A business model can be simple like a diagram, physical model, or picture, or complex like a set of calculus equations, or computer programmes. The main types of scientific models are visual, mathematical, and computer models. Examples of visual models include flowcharts, pictures, and diagrams that help us educate each other

Research Topics

  • Innovative Products/​Services
  • Corporate Finance
  • Money and Capital Market
  • Hospital/​Hospitality Administration 


  • Applied Stochastic Models in Business and Industry
  • Mathematical Models and Methods in Applied Sciences
  • Investment Management and Financial Innovations


In addition to pursuing research activities, the well-equipped Centre has set up an incubation centre and is advancing the Entrepreneurship Development Programme (EDP). We undertake prototype development, product and service commercialisation and the operationalisation of accelerators. We offer consultancy and training, and undertake partnerships with benchmarked institutions and universities and collaborate with various funding organisations to encourage partnerships for new ventures. We actively attend, organise and present papers, lectures, workshops and seminars, at national and international conferences. We also actively conduct surveys. 


  • Journal of Finance. Publisher: Wiley-Blackwell; Publication Type: Journal; ISSN: 00221082,15406261 Q1
  • Supply Chain Management: An International Journal
  • Journal of Marketing
University House, Gnanagangothri Campus
New BEL Road, M S R Nagar, Bangalore
Karnataka, INDIA - 560 054.
(+91) 80 4536 6666
(+91) 80 4536 6677
Email: email hidden; JavaScript is required
Dr. Srivatsa H S