Technology Commercialisation


Technology commercialisation is the process of transitioning technologies from the research lab to the marketplace. This can be accomplished in many ways — through educating students, publishing results of research and ensuring that inventions are developed into useful products and services for the benefit of the public. Out of the three most common types of commercialisation strategies that we have encountered, the first two typically result in new businesses, whilst the third results in the commercialisation of a new product or service within an existing established business.

The documentation of the process by which a new product or service is introduced into the market is called a commercialisation plan. It takes into account the production, distribution, marketing, sales and customer support required to achieve commercial success. The typical process is summarised in The 8 Steps of Technology Commercialisation”:

  1. Research
  2. Invention Disclosure
  3. Assessment
  4. Patenting
  5. Identifying Potential Licensees
  6. Negotiation
  7. Licensing
  8. Revenue & Commercialisation

Research Topics

● Product Features for Commercialisation

● Partnering for Commercial Production

● Legalities for Commercialisation 


● Entrepreneurship Theory and Practice

● Journal of Developmental Entrepreneurship

● International Journal of Entrepreneurship and Innovation


In addition to pursuing research activities, the well-equipped Centre has set up an

incubation centre and is advancing the Entrepreneurship Development Programme

(EDP). We undertake prototype development, product and service commercialisation

and the operationalisation of accelerators. We offer consultancy and training, and

undertake partnerships with benchmarked institutions and universities and collaborate

with various funding organisations to encourage partnerships for new ventures. We

actively attend, organise and present papers, lectures, workshops and seminars, at

national and international conferences. We also actively conduct surveys.


● Journal of Health Care Marketing

● Journal of International Marketing

● Journal of Marketing

● Journal of Marketing Research (JMR)

● Marketing Research

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Karnataka, INDIA - 560 054.
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